FFF
The CAM Foundation have been re-thinking their qualifications following extensive feedback from participating study centres and have administered a number of changes to the CAM Digital products.
As of September 2013 (and working towards a December 2013 assessment board) the CAM Digital qualifications will be renamed as such;

FROM Diploma in Mobile Marketing TO CAM Diploma in Digital Marketing (Mobile)

FROM Diploma in Digital Metrics and Analytics TO CAM Diploma in Digital Marketing (Metrics and Analytics)

FROM Diploma in Digital Media and Branding TO CAM Diploma in Digital Marketing (Media and Branding)

The CAM Diploma in Digital Marketing – NO CHANGE IN NAME.

Eagle-eyed CAM enthusiasts will note that the CAM Diploma in Digital Campaign Planning has been removed as a study option.
Monday, 15 October 2012 11:20

NEW Web Analytics Short Course

We're changing the format of the modules on our CAM Digital Diploma course to allow those interested in learning more about specialist areas of Digital Marketing to attend. Starting with Web Analytics and Social Media Monitoring in January 2013, we'll be running a short course over 4 Tuesday evenings in a central London location.

 

The course will explore basic online research principles and examine two themes: web analytics and social media monitoring. Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action.

The course focuses on developing an understanding of KPIs, selecting measurement tools, analysing reports to improve performance and creating tests to improve owned and bought media messages.

 

This short course is non-assessed and therefore non-accredited, however candidates will receive a Certificate of Attendance from The Marketers' Forum.

 

Details as follows;
Dates: Tuesday 8th Jan, 15th Jan, 22nd Jan, 29th Jan
Time: 6.15pm - 9pm
Location: London's West End (TBC)
Trainer: Mike Barrett (visit Linked In profile here)
Price: Non TMF members £395 + VAT  I   TMF Members £250 + VAT

 


For more information and to book your place on the short course please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit our CAM Diploma in Digital Metrics and Analytics webpage here.
Further syllabus content for the Web Analytics and Social Monitoring course can also be downloaded here.

The CIM and CAM exam and assignment results were released this week and to our delight, tutor Marie Page’s Digital Marketing Planning class all scored grade A’s! Marie’s other digital classes ‘Digital Marketing Essentials’ and ‘Implementing Digital Media & Branding’  all passed their assignments with grades A – C – meaning The Marketers Forum achieved a 100% pass rate within all digital units. We think you’ll agree this is a wonderful result for both the delegates, tutor and study centre! A big slap on the back all round!

Of course TMF hasn’t become entirely digitalised – we also had delegates sitting their exams and producing assignments for their CIM courses, including the Professional Certificate, Diploma and Post Graduate Diploma. Once again our delegates performed well and the majority came out the other end with C’s and above. TMF have consistently been above the national average and this year is no different.

We’d like to highlight particular attention to our delegates who sat the case study module in April. This year in response to CIM changes to the syllabus we introduced a Residential Weekend to deliver the module. Our first Residential Weekend took place in April this year and appeared to be a great success, with some great feedback from tutors and delegates alike.  However the ‘proof is in the pudding’ so to speak and we now have tangible proof that our new delivery is indeed a success…

The Certificate class who took  ‘Assessing the Marketing Environment’ under the guidance of tutor Morag Foudy achieved a whooping 92% pass rate which is 15% above the national average. The Diploma class studying ‘Delivering Customer Value through Marketing’ reported a 71% pass rate, again, significantly above the 57% national pass rate.

Congratulations to all TMF delegates and thanks to all the tutors that helped them along the way!

If you’re interested in studying with The Marketers Forum please visit our website www.themarketersforum.co.uk or call 0207 031 4400 for more info!)

Thursday, 28 July 2011 11:22

Free CAM Digital Qualification!

As of August 2011 our UK Premium Package rate for all CIM courses will include a free CAM Digital Diploma qualification of your choice!

Once a delegate has completed either the CIM Professional Certificate, the CIM Professional Diploma or the CIM Chartered Postgraduate Diploma, they are exempt from the non digital module of the CAM Diploma in Digital Marketing – Marketing & Consumer Behaviour (MCB). This Premium Package offer therefore includes;

 

CORE MODULE

Digital Marketing Essentials

ELECTIVE MODULE

You are required to choose ONE of the following;

Digital Marketing Planning

Principles of Mobile Marketing
Digital Metrics & Analytics
Implementing Digital Campaigns
Integrating Digital Media and Branding

 

This offers delegates /  employers two options;

  1. A delegate can attain a CAM Digital Diploma once they have completed their CIM qualification.
  2. Employers can buy the Premium Package and train TWO employees. One on their chosen CIM qualification and the other on their preferred Digital qualification!

*The offer only includes the two digital modules of the CAM qualification. If the delegate is not exempt from the Marketing & Consumer Behaviour module, they will be required to complete this module to achieve the Digital qualification.

About TMF

The Marketers’ Forum deliver part time evening and weekend CIM, CAM & MRS courses for marketing professionals.

What we do...

Accredited by the Chartered Institute of Marketing (CIM)

Market Research Society (MRS)

&

The CAM Foundation (CAM)

Contact Us!

The Marketers' Forum Group
The Bridge
12-16 Clerkenwell Road
London, EC1M 5PQ
t: 020 7324 6265 l e: info@themarketersforum.co.uk