CIM Foundation Certificate in Marketing

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The CIM Foundation Certificate in Marketing is the right course for you if you want to get to grips with the key concepts of marketing and communications to apply to your organisation or to help you gain employment in a marketing role.

 

Is the CIM Foundation Certificate in Marketing suitable for me?

This is an ‘open’ qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

The typical profiles of people who might take this course include;

  • Those undertaking junior marketing, secretarial or administrative role
  • Individuals in jobs with some marketing involvement
  • Personal assistants and Event management assistants
  • Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing
  • Owners of small businesses and start-ups

 

Come to a CIM Marketing Leadership Programme Open Event & Taster Session

Show in the next months in

Code Course Location Dates Time Price exc. VAT   Book Now
OE Open Evening & Taster Session London City 04 Jul 6:15PM – 8:00PM Free

OE

Open Evening & Taster Session

London City

04 Jul

6:15PM – 8:00PM

Free exc. VAT

 

BOOK Now » 2 Places Available!
BOOK Now » 2 Places Available!
OE Open Evening & Taster Session London West End 17 Jul 6:15PM – 8:00PM Free

OE

Open Evening & Taster Session

London West End

17 Jul

6:15PM – 8:00PM

Free exc. VAT

 

BOOK Now » 10 Places Available!
BOOK Now » 10 Places Available!
OE Open Evening & Taster Session London City 01 Aug 6:15PM – 8:00PM Free

OE

Open Evening & Taster Session

London City

01 Aug

6:15PM – 8:00PM

Free exc. VAT

 

BOOK Now » 14 Places Available!
BOOK Now » 14 Places Available!
99 Bishopsgate, London, EC2M 3XD Underground: Liverpool Street (2 minutes), Bank (5 minutes) http://www.themarketersforum.co.uk/marketing-course-locations/london-city-cim-marketing-courses
33 Cavendish Square, London, W1G OPW (5 mins walk to Oxford Circus and Bond Street tube stations)
99 Bishopsgate, London, EC2M 3XD Underground: Liverpool Street (2 minutes), Bank (5 minutes) http://www.themarketersforum.co.uk/marketing-course-locations/london-city-cim-marketing-courses
We could not find any future events in this category. The timetable could be pending an update. Call us on 0800 024 8095 for the latest information.

 

What will I learn in the CIM Foundation Certificate in Marketing?

By the end of this course you should fully understand your customers and the relationship you have with them.  You will be aware of the different marketing tools available to you (the 4 Ps) to effectively meet their needs as well as the range of communications tools you can use to appeal to different audiences.

 

CIM Foundation Certificate in Marketing Course Structure

The CIM Foundation Certificate course structure is straightforward.  There are simply two course modules to complete;  “Marketing Principles” and “Customer Communications”

 

CIM Foundation Certificate in Marketing Course Modules

  • Marketing Principles

    Key topics include:

    • the importance of marketing and its roles
    • the importance of customers and their needs
    • the marketing environment and how it affects marketing activity
    • the marketing mix (4Ps) and its application to different types of organisation and different industry sectors

    This unit is assessed via a 1.5 hour online exam.

  • Customer Communications

    Key topics include:

    • Understanding internal and external customers and realtionships
    • Developing marketing activity to achieve customer satisfaction
    • The range of communications tools availble to appeal to different audiences
    • Customer service and customer care

    This unit is assessed via a work based 7 page assignment.

 

Next CIM Foundation Certificate in Marketing Course Dates – BOOK NOW

Show in the next months in

Code Course Location Dates Time Price exc. VAT   Book Now
We could not find any future events in this category. The timetable could be pending an update. Call us on 0800 024 8095 for the latest information.

Get a COURSE PROSPECTUS Know what you want? BOOK NOW! Questions? QUICK ENQUIRY