In Company Marketing Development

  • Investing in staff development is essential to any organisation’s on-going success. We understand that for you, choosing the right training provider can be very challenging. Clients often ask the following three questions?

    • Will the training provider truly understand our business and our culture?
    • Will the trainers consistently deliver on the promises made in the proposal?
    • Will the training have long-term impact?

    To ensure all three questions meet your satisfaction, we like to do things a little differently.

    Approach

    There are three cornerstones to all training undertaken by The Marketers’ Forum.

    Relevance – With the world of marketing changing at an unrelenting pace, we maintain close dialogue with different industry sectors to keep abreast of key skills challenges employers face. We recruit trainers who are active practitioners in their respective fields who can pass on their expertise. Trainers are carefully matched with clients needs to ensure their skills, knowledge and delivery style are both relevant and consistent with your requirements.

    Fun – All the senses must be engaged if knowledge is to be effectively transferred into skill. We design courses to ensure everybody regardless of their learning style is fully engaged and enthused. Using a combination of cutting edge thinking, skills focused activities and reflection opportunities, our aim is to ensure all delegates leave every session upbeat and full of purpose.

    Challenge – Fun courses are pointless if they do not result in long-term change however. One core activity is to encourage delegates to challenge current convention, develop new solutions, identify quick wins and share execution plans. All our activities encourage delegates to find new ways to improve your organisation’s value proposition.

    Process

    Are we right for you?

    Understanding client needs is integral to the success of any training programme. Whilst we will of course follow the standard 4-step process of scoping, designing, delivering and evaluating your programme, we put extra emphasis on getting to know you and your needs.

    First, we like to visit your premises to understand your environment. You will be asked in confidence to share with us your organisation’s key challenges and proposed strategies. In particular, we want to know about your market conditions, your current and potential competitors, your industry’s critical success factors as well as your potential skills requirements.

    We will also explore the internal challenges your organisation faces. Finally we will want to know about the team we will be working with. Ultimately each delegate will complete a variety of simplified diagnostic checks to understand their respective learning styles, personalities and skills needs.

    Credentials

    Over the last ten years, we have trained representatives from over 900 organisations as diverse as Barclays Bank, BBC, BT, Bloomberg, British Heart Foundation and Britvic (and that’s just some of the ‘B’s!).

    The Marketers’ Forum is currently accredited by the Market Research Society, Chartered Management Institute, Chartered Institute of Marketing and the CAM Foundation.

    We have delivered programmes throughout the UK as well as Africa and Asia.

    Sample Topics

    As well as developing bespoke solutions we have a range of ‘off the shelf’ programmes for technical and non-technical staff including:

    • Digital marketing for all levels of ability
    • Social media in a corporate context
    • Using Digital Metrics
    • Integrating on and offline marketing
    • Using data more effectively to create better propositions
    • Creative thinking

    We are happy to deliver a trial session before fully committing to a longer-term programme.

    What next?

    We simply love working with clients to help improve their marketing performance regardless of size or industry. Whether you are a start up, a charity or a multinational, we very much look forward to the opportunity of working with you.

    To find out more please call Quentin Crowe on 0800 024 8095 or email him on quentin@themarketersforum.co.uk

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