CIM Certificate in Professional Marketing

The Chartered Institute of Marketing (CIM) Certificate in Marketing is a world class professional qualification designed to help you get the best results for your organisation by using a range of marketing, communications and digital tools more effectively. It will also improve your career prospects by giving you the skills to apply for a more managerial role in marketing.

Entry Requirements

You have A Levels, a Degree or a Level 3 qualification (or equivalent). You are likely to have some marketing experience. You want the core marketing skills to be more employable and accelerate your marketing career.

What you learn

Manage the elements of the marketing mix to suit different customer groups. Select the right communication and digital tools for different audiences. Continuously improve your customers’ experience.

Why TMF?

TMF results don’t just exceed the UK average. Our delegates regularly take first place in CIM courses globally. Be more than just another student ID# in an “exam factory”. Be a professional marketer – study your CIM Certificate at The Marketers’ Forum.

CIM CERTIFICATE IN MARKETING PROGRAMME

The CIM Certificate is comprised of both mandatory and elective modules. Delegates complete two mandatory modules and then choose one of the two elective modules to complete their professional marketing qualification.

The CIM Certificate in Professional Marketing is designed to help you get the best results for your organisation by using the range of marketing, communications and digital tools more effectively.  It will also improve your career prospects by giving you the skills to apply for a more managerial role in marketing.

You will learn the core marketing skills to make you more employable and therefore accelerate your marketing career.

Is the CIM Certificate in Marketing suitable for me?

To study for this course you will need any relevant Level 3 qualification (CIM or other), A levels or a UK degree or an international equivalent.  You are likely to have been in a marketing role for up to three years, perhaps as a marketing assistant, co-ordinator, executive or similar.

What will I learn in the CIM Certificate in Marketing?

By the end of this course you should be able to manage the elements of the marketing mix to suit your different customer groups, to select the communications and digital tools to appeal to your different audiences and to make every step of your customers’ experience better!

CIM Certificate in Marketing Course Structure

To gain the qualification, you will need to study two mandatory modules (Marketing and Integrated Communication) and one elective module (either Digital Marketing or Customer Experience). It is the choice of this elective which will determine the title of the qualification that you receive from CIM.

  • If you choose the Digital Marketing option, your qualification title will be: “CIM Level 4 Certificate in Professional Marketing (Digital Marketing)”.
  • If you choose the Customer Experience option, your qualification will be “CIM Level 4 Certificate in Professional Marketing (Customer Experience)”.

If, at a later date, you pass the fourth module, you can ask CIM to renew your Certificate with the alternative qualification title.

Modular Pathway: The Level 4 qualification is designed with flexibility with options to complete a whole qualification or simply an award. If you complete one module you can achieve an individual award. These certificates are awarded for a £25 fee to CIM.

To gain the qualification, you will need to study two mandatory modules (Marketing and Integrated Communication) and one elective module (either Digital Marketing or Customer Experience). It is the choice of this elective which will determine the title of the qualification that you receive from CIM.

  • If you choose the Digital Marketing option, your qualification title will be: “CIM Level 4 Certificate in Professional Marketing (Digital Marketing)”.
  • If you choose the Customer Experience option, your qualification will be “CIM Level 4 Certificate in Professional Marketing (Customer Experience)”.

If, at a later date, you pass the fourth module, you can ask CIM to renew your Certificate with the alternative qualification title.

Marketing (Mandatory)

You will learn the core principles and roles of marketing and why marketing is so critical to the success of an organisation. You will learn about customer behaviour and effective targeting,the external environment and how it influences marketing planning and how to use the the marketing mix or 7Ps.

Integrated Communications (Mandatory)

Your second module covers the importance of effective internal and external communications and the basics of a marketing communication plan. You will also learn about brand management and the communications mix. This module is assessed via a work based assignment so you will learn how to use your new skills in the context of your chosen organisation.

Customer Experience (Elective)

This fascinating module provides you the skills to understand and enhance the customer experience. You will learn about a range of tools to help you assess customer expectations for your own organisation. Finally you will learn techniques to improve customer experience, thereby increasing customer loyalty, lifetime value and ultimately profitability for your organisation.

Digital Marketing (Elective)

Digital marketing is a core skill for many organisations. This module helps you develop the core digital marketing skills to improve the digital marketing effectiveness of your organisation. You will learn about the challenges and opportunities within the digital environment. You will learn skills and tools required to support and enhance marketing activities as well as techniques to measure the effectiveness of digital marketing activity.

Download the complete TMF CIM Certificate Course Prospectus

For more information about the CIM Certificate at The Marketers’ Forum, download the FREE CIM Certificate in Professional Marketing prospectus.

Professional Study Centres

Our fantastic professional study centres are all within 5 minute walks from tube stations in London. They boast state of the art technology, air conditioning, free flowing tea, coffee and lovely biscuits

The Marketers' Forum Group

Head Office

329 Chester House, Kennington Park Business Centre
1-3 Brixton Road
London SW9 6DE

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TMF CIM Certificate Study Centres

The Marketers’ Forum offers you more than just a place to study.  Our professional study centres give you a place to network and advance your whole marketing career.

14

Years

8,000

Graduates

96

% Pass Rate

50

% A Grade at CIM Certificate

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CIM Certificate in Marketing Course Dates, Prices, Open Events and Booking

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99 Bishopsgate, London, EC2M 3XDUnderground: Liverpool Street (2 minutes), Bank (5 minutes)http://www.themarketersforum.co.uk/marketing-course-locations/london-city-cim-marketing-courses
33 Cavendish Square, London, W1G OPW (5 mins walk to Oxford Circus and Bond Street tube stations)
99 Bishopsgate, London, EC2M 3XDUnderground: Liverpool Street (2 minutes), Bank (5 minutes)http://www.themarketersforum.co.uk/marketing-course-locations/london-city-cim-marketing-courses
No 1, Royal Exchange, London, EC3V 3DG: Impressive Grade 1 Listed building building next to the Bank of England and directly above Bank Tube station. Directions: Take the exit signed for Royal Exchange. As you climb the exit stairs you will see impressive columns ahead of you. The entrance to No. 1 is behind the left column.
33 Cavendish Square, London, W1G OPW (5 mins walk to Oxford Circus and Bond Street tube stations)
33 Cavendish Square, London, W1G OPW (5 mins walk to Oxford Circus and Bond Street tube stations)
99 Bishopsgate, London, EC2M 3XDUnderground: Liverpool Street (2 minutes), Bank (5 minutes)http://www.themarketersforum.co.uk/marketing-course-locations/london-city-cim-marketing-courses
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OE Open Evening & Taster Session London City 22 Aug 6:15PM – 8:00PM Free

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Open Evening & Taster Session

London City

22 Aug

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OE Open Evening & Taster Session Distance Learning 22 Aug 9:30AM – 10:30AM Free

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Distance Learning

22 Aug

9:30AM – 10:30AM

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OE Open Evening & Taster Session London West End 29 Aug 6:15PM – 8:00PM Free

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Open Evening & Taster Session

London West End

29 Aug

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OE Open Evening & Taster Session London City 04 Sep 6:15PM – 8:00PM Free

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Open Evening & Taster Session

London City

04 Sep

6:15PM – 8:00PM

Free exc. VAT

 

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CIM4 CIM Professional Certificate London City 12 Sep – 29 May 6:15PM – 9:00PM £2,400.00

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CIM Professional Certificate

London City

12 Sep – 29 May

6:15PM – 9:00PM

£2,400.00 exc. VAT

 

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CIM4 CIM Professional Certificate London Bank 12 Sep – 29 May 6:15PM – 9:00PM £2,400.00

CIM4

CIM Professional Certificate

London Bank

12 Sep – 29 May

6:15PM – 9:00PM

£2,400.00 exc. VAT

 

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CIM4 CIM Professional Certificate London West End 13 Sep – 30 May 6:15PM – 9:00PM £2,400.00

CIM4

CIM Professional Certificate

London West End

13 Sep – 30 May

6:15PM – 9:00PM

£2,400.00 exc. VAT

 

Register Now » 5 Places Available!
Register Now » 5 Places Available!
CIM4 CIM Professional Certificate Distance Learning 13 Sep – 27 Apr 1:00PM – 2:00PM £1,425.00

CIM4

CIM Professional Certificate

Distance Learning

13 Sep – 27 Apr

1:00PM – 2:00PM

£1,425.00 exc. VAT

 

Register Now » 38 Places Available!
Register Now » 38 Places Available!
CIM4 CIM Professional Certificate London West End 09 Jan – 30 Oct 6:15PM – 9:00PM £2,400.00

CIM4

CIM Professional Certificate

London West End

09 Jan – 30 Oct

6:15PM – 9:00PM

£2,400.00 exc. VAT

 

Register Now » 12 Places Available!
Register Now » 12 Places Available!
CIM4 CIM Professional Certificate London City 10 Jan – 14 Sep 6:15PM – 9:00PM £2,400.00

CIM4

CIM Professional Certificate

London City

10 Jan – 14 Sep

6:15PM – 9:00PM

£2,400.00 exc. VAT

 

Register Now » 16 Places Available!
Register Now » 16 Places Available!
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