Caroline teaches the CAM Diploma in Marketing Communications and the CIM Post Graduate Diploma.
Caroline is a successful independent consultant who set up her own business, Core Communications Europe Ltd in September 2004. Her background prior to running her own business, comprised 12 years as a director of three successful PR and marketing communications agencies and she managed the communications for the launch of the Heathrow Express service in house between 1996-7.
Caroline spent six years in leading airport operator BAA plcs headquarters heading the corporate and group media relations for the business, during which she managed the reputation of the business through the Paris Concorde crash, the loss of EU Duty Free and the repercussions of 9/11. At BAA Caroline established an annual crisis communications role play exercise for the BAA board of directors, training them to deal ever more effectively with the many crises that impacted the business.
Caroline's experience is focused on PR and media relations in the travel and transport sectors with extensive experience promoting a range of businesses from hotels, to airlines, tour operators, rail services though to airports. Government funded organisations and the environmental sectors are also areas of expertise and more recently, Caroline works on Hoof, an equestrian Olympic 2012 legacy project with extensive coverage in the national press. In addition, she is currently working on marketing and PR for Urban Design London and for Forensic Risk Alliance. She also manages the PR for Quebec's UK tourist office and is expecting to work with the BBC in the near future.