Following the success of their Spring Mobile Marketing Masterclass, James Pimentel-Pinto and Stephen Shaw of AgencyMobile
are back delivering an evening masterclass for TMF on 'An Introduction to Mobile for Marketers’.
This class will cover;
- A practical guide on how to integrate the mobile channel within a marketing campaign. How you should use it, what technology is relevant and how you measure results in such a fast-moving and innovative channel
- Applications, Monetising content, mobile web and mobile retail
James Pimentel-Pinto's Biography
Formerly Technical Director and mobile consultant at Iris Worldwide and VCCP and before that Dare Digital's first Technical Director working accounts including Sony Ericsson, Barclays, Lynx and The AA. Whilst there, he introduced the concept of "Creative Technology' forging closer links between the creative and technology processes. A veteran of digital going back to 1994, he is a specialist on wireless and mobile innovation and how it fits into the wider marketing mix.
In 2006, James co-founded agencymobile Ltd – mobile innovation and application specialists across all key mobile development platforms including Java ME, Apple iOS, Android and Samsung bada. They also work in the specialist area of mobile experiential – advising a number of clients on innovative use of mobile in this space.