CIM Professional Certificate in Marketing

The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants) or if marketing plays some part in your current job description.

For the next course dates and availability check out the Upcoming CIM Certificate Courses page.

Entry Requirements for Professional Certificate in Marketing

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification could include:

• Marketing assistants
• Marketing co-ordinators
• Marketing executives
• Marketing managers in SMEs without formal marketing qualifications
• Non-marketers with aspirations for marketing
• Existing marketers wanting to become more specialist

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

• Have a minimum of two 'A' Levels
• Hold any general Bachelors or Masters degree
• Hold a CIM Introductory Certificate in Marketing
• Have an NVQ or SVQ Level 3
• Have an NVQ or SVQ Level 4 in any other subject
• Hold an international baccalaureate

What Will I Learn?

By the end of this qualification you should be able to:

• Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

Course Content

The CIM Certificate is made up of 2 assignment based modules, 1 exam and 1 exam case study module. They are outlined as follows:

Marketing Essentials

The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and a business function. This unit introduces individuals to the importance of the marketing planning process and the role of marketing across the organisation.

Assessing the Marketing Environment

The aim of this unit is to provide an understanding of the nature and scope of the internal and external marketing environment with broad consideration of the impact of international and global marketing. The unit addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them.

Marketing Information and Research

This unit focuses on the importance of marketing information in gaining a more in-depth understanding of both the market in which the organisation operates and the customers it seeks to serve. The unit explores different research methodologies and encourages consideration of complementary approaches to collecting a range of market and customer information. By the end of the unit, delegates should be able to demonstrate a thorough knowledge and understanding in the ways of collecting and manipulating information to support and justify key marketing decisions.

Stakeholder Marketing

The focus of this unit is to recognise the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation.The unit considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives. On completion, delegates should be able to demonstrate a thorough understanding of the importance and status of different stakeholder groups and the priorities for managing an effective marketing and communications mix to aid relationship development.

Autumn 2013 Timetable

Contact us if you have any enquiries regarding this course - Please call 0844 272 5837 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it