Colour is a powerful communication tool that works on our subconscious and elicits an immediate psychological response. Every colour choice you make speaks volumes about you and affects how others perceive you and respond.
Wearing the right colours will boost your image and personal impact and with an understanding of colour psychology you can control the impression you make on other people.
In business as we all know, colour sells, but the right colours sell better! Using the right colours in the right combinations for branding, communications, packaging and product design will greatly improve performance and positively affect your bottom line. Incorrect use of colour however will undermine your efforts meaning your brand, product, website or other visual communications will have to work even harder to get your message across and achieve your objectives.
Do you know what your colour choices are saying?
In this enlightening masterclass, colour consultant Nere Gunn from Vital Colour will provide a fascinating insight into the science of colour psychology and how colour affects perceptions and behaviour.