Getting cosy with your customers: the new world of social media marketing and what it means for brands
The last few years have seen an explosion in social networking with sites like Facebook, MySpace, Bebo, YouTube and LinkedIn becoming hugely popular. More recently Twitter has become the media darling experiencing huge growth in traffic numbers.
This trend has also led to more and more businesses either using these channels or being exhorted to adopt them by marketers, bloggers and media commentators. But what do these channels actually offer? Should brands be using them to attract, retain and grow customer relationships? And what do you do when negative conversations take place?
This Masterclass will navigate you through the social media landscape offering insights and observations into the channel, what works, what doesn’t and more importantly what you need to consider before you dive in. The presentation will use case studies and research data to give you an informed perspective into this exciting, and fast growing area of marketing communications.
About the speaker
Jason Navon is the MD and owner of Clarity Digital one of the first dedicated digital planning and reporting agencies in the UK. Clarity’s approach is simple – with an increasingly complex digital landscape we work with clients to understand their objectives and their audiences. We then develop tailored online marketing programmes designed to deliver improved ROI.
Prior to setting up the agency Jason spend 10 years working for digital agencies where he worked in a range of account & planning roles for clients in sectors such as automotive, B2B, consumer electronics, fashion, FMCG, retail and travel.
You can find out more information from the website, www.clarity-digital.com and can follow Jason on Twitter (www.twitter.com/jase_1234).