Masterclass Archives | The Marketers Forum

Masterclass Archives | The Marketers Forum | London

These posts show a selection of past Masterclasses we have run over the last few years. We aim to deliver up to 6 Masterclasses a year on a breadth of key topics and always welcome new speakers.

For more information on attending a TMF masterclass or indeed presenting one, feel free to get in touch (0844 272 5837 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

Dave Cornthwaite - The Creative Explorer

Dave Cornthwaite - adventurer, author, documentary maker and motivational speaker. Dave delivered a talk for TMF on his various adventures

and his use of social media and personal branding to increase awareness for his journeys and the charities he supports.

Marketing Leadership - TMF Nigeria

Speaking at the inaugural Marketers’ Forum ‘Masterclass ‘ in Nigeria, Austin Ufomba Marketing Director of Coca Cola Nigeria challenged over 100 senior marketers to reassess their understanding of marketing.

Mr Ufomba argued that whilst ‘sales is part of marketing, marketing is not sales’. Later in his two-hour address, Mr Ufomba introduced the concept of Brand Love and his tips and insights as to how to achieve marketing excellence.

An Introduction to Mobile for Marketers

Following the success of their Spring Mobile Marketing Masterclass, James Pimentel-Pinto and Stephen Shaw of AgencyMobile are back delivering an evening masterclass for TMF on 'An Introduction to Mobile for Marketers’.

A guide to Twitter

Following the huge popularity of his social media masterclass - Independent consultant and ex ministry of sound social media coordinator Ben Stroud is back! This time he will be delivering a guide on how to use Twitter and tweeting best practice.

Social Media and The Ministry of Sound

Ben Stroud is currently responsible for all Ministry of Sound's social media. In just a couple of months he took the club's Twitter followers from 1,000 to 18,000

and there are similar stories for Ministry's Facebook and MySpace pages.

The Rise & Fall of the Music Industry

The rise and fall of the Music Industry Masterclass: How technology became the threat when it should have been the opportunity.

Marketing Metrics are a key area of the syllabus that many candidates struggle with, so we thought a little guidance from professional marketer Bob Burgess wouldn't go amiss!

Teambuilding for Marketers - Peter Such

Peter Such played professional cricket for 20 years, taking over 1000 wickets before retiring in 2001. During his career, he represented Nottinghamshire, Leicestershire, Essex and England. One of the highlights being the taking of 6 Australian wickets for 67 runs on his debut at Old Trafford in 1993.

Looking Beyond the Horizon

International marketing calls for careful planning, sensitivity and patience. Taking the example of a traditional British association that wanted to become a worldwide professional membership organisation, this Masterclass considers the planning and market research involved and ultimately implementing operational and marketing plans.

Presentation Skills for Marketers

Personal coaching and training by William Anderson and trained actor, Peter Lindford. All too often we focus on the technical aspects such as powerpoint rather than our actual performance.

Colour is a powerful communication tool that works on our subconscious and elicits an immediate psychological response. Every colour choice you make speaks volumes about you and affects how others perceive you and respond.

Social Media Marketing

Getting cosy with your customers: the new world of social media marketing and what it means for brands

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The Marketers Forum - UK Marketing Courses CIM, CAM, MRS Qualifications - London and South East England

Dave Cornthwaite - The Creative Explorer

Marketing Leadership - TMF Nigeria

An Introduction to Mobile for Marketers

A guide to Twitter

Social Media and The Ministry of Sound

The Rise & Fall of the Music Industry

Teambuilding for Marketers - Peter Such

Looking Beyond the Horizon

Presentation Skills for Marketers

Social Media Marketing

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