 CIM Professional Certificate in Marketing
The CIM Professional Certificate in Marketing will provide you with an introduction to marketing. The course programme is designed specifically for those working on the peripheries of marketing in a support role enabling you to make a smooth transition from your current role into a marketing based position.
The Marketers’ Forum offers the programme via Exam route in our West End business centre. The CIM Professional Certificate is composed of four course units, these being:
Programme format
The programme is divided into six sessions running on alternate weeks over a twelve week period. The structure of the sessions, lasting 2.5 hours, allows you to easily complete two course units simultaneously and only requires you to attend one evening a week.
To achieve the higher grades you will also need to read extensively, attempt practice exam questions and attend Masterclasses (free to all TMF members).
You will also be entitled to attend our special ‘Exam Confidence Booster’ session that provides a unique insight into the examiners mind and how you can programme your own mind to achieve extraordinary exam results.
Course units
CIM Certificate - Marketing Fundamentals
The Marketing Fundamentals unit explains the development of marketing highlighting the ways it can benefit business. It will enable you to identify the main steps in, and barriers to, achieving a marketing orientation within the organisation.
The unit explains the context of, and process for, marketing planning and budgeting with the use of related models. It outlines segmentation as a concept extending into the different bases for effective market segmentation. The unit will also identify the individual elements of the marketing mix and its application in marketing products and services within different marketing contexts.
CIM Certificate - Customer Communications
The Customer Communications unit will teach you to recognise organizations as open systems and explain the importance of relationships between different types of organisations. It will explain why it is important for marketers to understand consumer and industrial buying behaviour for marketing decisions. The unit will explain the promotional mix tools, the advantages and disadvantages of the communication tools and help you select the appropriate verbal and non-verbal communication skills.
CIM Certificate - Marketing Environment
The Marketing Environment unit will help you distinguish different types of organisation within the public, private and voluntary sectors and their objectives. It will explain the main elements of an organisations marketing environment and discuss the current and future environmental challenges. The unit will arm you with the ability to assess the potential impact of social, technical, economic, environmental, political, legal and ethical environments. It will also help you demonstrate an understanding of an organisation’s microenvironment.
CIM Certificate - Marketing in Practice
The Marketing in Practice unit will enable you to collect, analyse and interpret written, visual and graphical data from a variety of secondary information sources. By the end of the unit you should be able to make recommendations based on information sourced and represent these findings in a graphical presentation. The unit will allow you to evaluate and select the media vehicles and promotional activities appropriate to an organisations objectives, status and marketing context.
Who should attend?
The CIM Professional Certificate in Marketing is for those who are in junior positions or aspire to a career in marketing. Many of those who enroll will be a ‘Marketing Assistant’ or maybe a ‘personal assistant’.
This qualification is equivalent to the first year of a Foundation degree.
Want to know more? Call us today on 0207 031 4400.
CIM Certificate Course Application Form
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0207 031 4400
