CIM Professional Diploma

The CIM Professional Diploma provides marketers with marketing skills at an operational level. You can choose to be assessed by exam or assignment.

Please note that you need an existing degree to start the programme.

There are four units you will need to study and pass to be awarded the CIM Diploma in Marketing as follows:

Marketing Research & Information
Marketing Planning
Marketing Communications
Marketing Management in Practice

Programme format

You can choose to complete the units either by Exam or Assignment/project. You can also choose a mix of both exams and assignments.

The Exam route is available for any of the four course units. You will be taught over a twelve-week period attending sessions lasting 2.5 hours on alternative weeks. This allows you to easily complete two course units simultaneously and is particularly attractive if you are time poor.

To achieve the higher grades you will also need to read extensively, attempt practice exam questions and attend Masterclasses.

You will also be entitled to attend our special ‘Exam Confidence Booster’ session that provides a unique insight into the examiners mind and how you can programme your own mind to achieve extraordinary exam results.

Alternatively you can opt for the Assignment route for the first three course units.

You would be taught over six 2.5 hour sessions with ongoing personal tutor support. The assignment route is particularly attractive if you have struggled with exams in the past.

The Project route is available for the Marketing Management in Practice unit only at present. You complete the course through a combination of briefings, specific master classes and personal tutor support.

Assignments/projects are particularly attractive to employers (especially if they are funding the course) as they will be able to see tangible evidence of your studies.

Course units

CIM Diploma - Marketing Research & Information

The Marketing Research and Information subject covers the management of customer information and research projects as part of the marketing process. It provides participants with both the knowledge and skills to manage marketing information and the more specialist knowledge and skills required to plan, undertake and present results from market research.

CIM Diploma - Marketing Planning

The Marketing Planning subject provides the essential knowledge and understanding in the creation and use of operational marketing plans and the marketing process. It aims to provide you with an understanding of the differences in the internal organisational and external contexts within which operational marketing planning and marketing are carried out and the different models of marketing used to meet these contingencies. The subject aims in particular to ensure that the knowledge and understanding can be applied in the practical construction of appropriate and realistic marketing plans.

CIM Diploma - Marketing Communications

The Marketing Communications subject provides the skills and knowledge that enable marketers to manage marketing communications and brand support activities within organisations. It provides you with an understanding of the concepts and practice of promotional activity at an operational level. Although reference is made to relevant strategic issues in order to provide a relevant context for learning, the focus is primarily on creating applied coordinated promotional activities, campaign development and the management of relationships with a variety of stakeholders, particularly customers and members of marketing channels.

CIM Diploma - Marketing Management in Practice

A key part of this subject is working within a team to develop the marketing plan and managing teams implementing the plan by undertaking marketing activities and projects. The subject leads you to integrate and apply knowledge from all the subjects within this qualification, particularly as part of a team.