Start your Marketing Career without a degree!

If you’re serious about a career in marketing then you don’t necessarily need a degree to get you there. The Chartered Institute of Marketing (CIM) qualifications are designed to give candidates a solid marketing education and have been put together with input from industry. Employers realise the benefits of CIM, to the extent that most advertised marketing roles specify that prospective candidates have a CIM qualification under their belt or are studying towards one.

School and college leavers interested in marketing would be wise to consider the CIM Introductory Certificate in Marketing. This award is CIM’s entry-level marketing qualification, which teaches the basics of marketing;

  • Understand the function of marketing and its role in an organisation
  • Know about the seven Ps (product, place, promotion, people, physical evidence and process) and how to apply the marketing mix
  • Understand more about customers and managing customer relationships
  • Be able to communicate to both internal and external customers using a variety of different means

The Introductory Certificate is an open qualification, meaning no previous qualifications or experience are necessary. The Marketers’ Forum deliver this course one evening a week in our Barbican centre and the whole course can be completed within a 6 month period. The beauty of part-time study is that it allows candidates the opportunity to look for internships or paid jobs whilst studying for an industry recognised qualification.

For more information and to book your place on the CIM Introductory Marketing course starting in September please call 0844 272 5837 or email

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About the Author

Carl Jones

Carl Jones

TMF Operations Manager. Carl has headed up TMF’s operations since 2005. He is responsible for locating study venues, timetabling, tutors, invoicing, credit control and advising people on courses. Basically he ensures everything is running as smooth as possible!

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