Yearly Archives

  • Marketing ostriches

    Far too many marketers keep their heads buried in sand when it comes to one key discipline – finance. This ostrich like mentality is understandable, but to achieve significant career progress, marketers must get braver and face up to reality. Who says finance is a key discipline for marketers? Not just me it seems. Leading […]

  • Great Brand Blunders

    The Worst Marketing and Social Media Meltdowns of All Time and How to Avoid Your Own By Rob Gray Published by Crimson Books, £12.99, also available for Kindle. Reviewed by Sarah Alder uk.linkedin.com/in/sarahalder1/ “Shame lies not in failing, but in failing to learn from failure.” Is how Rob Gray, long time PR writer, concludes this […]

  • New CIM Syllabus Review

    Getting to grips with the new CIM Syllabus Since the summer of 2013, CIM have undertaken the most extensive research project to underpin their new syllabus for Professional Certificate and Professional Diploma levels. Having had time to digest the proposed new structure, content and assessment methodology, we believe that CIM has made a major step […]

  • Have you considered studying on a Saturday?

    Have you thought about studying on a Saturday before? Our weekend courses entail 18 hours face to face teaching per module, spread over 3 Saturdays between 10am – 4pm (usually every other Saturday). Feedback from both tutors and delegates is always very positive. Here are a few reasons why you might want to consider joining […]

  • Congratulations to our New CIM and CAM Graduates!

    We have gained some fantastic grades in CIM’s latest results release from the Dec 13 exam board, not least of all that 41% off all TMF delegates achieved either an A or a B grade! Overall we were 19% above CIM’s global average and had standout performances on the Digital Marketing Essentials unit on the […]

  • A Review of Daniel Rowles’ Mobile Marketing Book

    A review of ‘Mobile Marketing: How mobile technology is revolutionizing marketing, communications and advertising’ by Daniel Rowles – recommended reading if you are starting out in digital marketing, or you want to get to grips with the rapidly changing mobile marketing environment. Reviewed by Sarah Alder, Digital Marketing Consultant, January 2014 What does Daniel Rowles like? […]

  • Preparing for a CIM Case Study Exam

    The case study style exam is the module 100% of our students dread the most; they fear the unpredictability of the questions, the amount of analysis and auditing and the revision of marketing theory. Tutors have mixed feelings… We love having a case study where there is a level playing field for the student from […]

  • Developing a Personal Brand

    Following his popular SoLoMo presentation at the end of last year, Dwain Thomas is back with more expert hints and tips on using LinkedIn to build a personal brand and wow potential employers. Date: Thursday 14th August 2014 Time: 6.15pm – 7.30pm Location: 99 Bishopsgate, London, EC2M 3XD The goal for the masterclass is to […]