May 2014

Monthly Archives

  • Marketing ostriches

    Far too many marketers keep their heads buried in sand when it comes to one key discipline – finance. This ostrich like mentality is understandable, but to achieve significant career progress, marketers must get braver and face up to reality. Who says finance is a key discipline for marketers? Not just me it seems. Leading […]

  • Great Brand Blunders

    The Worst Marketing and Social Media Meltdowns of All Time and How to Avoid Your Own By Rob Gray Published by Crimson Books, £12.99, also available for Kindle. Reviewed by Sarah Alder “Shame lies not in failing, but in failing to learn from failure.” Is how Rob Gray, long time PR writer, concludes this […]