A research report of 100 HR managers and 100 marketing managers commissioned by The Marketers’ Forum found that 53% of participants agreed that entrants to the job market would be better or equally well off pursuing professional qualifications and work experience rather than going to university to pursue a degree in an academic subject. Moreover, 71% disagreed with the statement that a degree is worthwhile regardless of where or what is studied.
In support, a follow up survey of 2000 recent graduates found that nearly a fifth (18%) regretted going to university and wish they had taken a path of work experience and professional qualifications instead.
In response TMF have launched the new Professional Marketing and Management for Business programme.
To download and read the report please click here.
The Professional Marketing and Management for Business (PMMB) programme is open to all college leavers, gap students and disillusioned university students alike, and courses will begin in Autumn 2012 in Charing Cross.
The programme offers an innovative and exciting alternative to university and is designed to arm candidates with key professional marketing and business management skills to enable an easy passage into the workplace. Combining qualifications from professional membership bodies such as The Chartered Institute of Marketing, The Chartered Management Institute and the CAM Foundation, with work-based placements, the PMMB programme presents participants with an opportunity to get a head start on their university contemporaries in todays competitive job market.
For full details of the PMMB programme, including timetables, assessment information and pricing please visitwww.pmmb.co.uk