Of Love and CBT

Not, perhaps, the most obvious association: CIM and love. But think about it a moment.

Most CIM courses at Diploma level ask you to base your work around a ‘real’ company. Yes, there’s often a degree of verisimilitude in your data, and yes, the situation you’re writing around isn’t always reflective of your day-to-day experience.

But still – if you’re spending the thick end of three months giving up your own time to think and write about an organisation, you really ought to love it just a little, shouldn’t you?

Loving (or at a push being interested in) the organisation you’re writing about will make the work more interesting for you. It is also likely to help your marks. Because we all do better when we care.

And caring, in CIM assignment terms, means better research, more thoughtful insights and better presentation (for which, don’t forget, 10% of the marks are available).

And if love fails?

That’s where the Cognitive Behavioural Therapy comes in.

CBT is a psychiatric technique for helping to change the way people think. It’s used in a range of different situations from helping people with addiction and depression related issues to training in the workplace and on the sports field.

Some of the most commonly used CBT techniques include:

  • Positive listings – enhance your self-belief by reinforcing your positive characteristics rather than dwelling on the negative
  • Affirmations – repeat to yourself many times: ‘I am interested in my company / this task / whatever’
  • Visualisations – imagine how you’ll feel when you’ve (successfully) completed the course and work towards that feeling
  • Reframing – change your view of the situation you’re in
  • Pattern breaking – if you’re feeling the work is getting on top of you then stop, think, and re-establish positive view (such as it’s only 12 weeks and pretty much anybody can survive one module at a time!)
  • Rational analysis – make a list of your negatives beliefs and then honestly and critically work through it identifying ways in which they are wrong

If all this sounds like the most appalling summer-of-love-hippy-cod psychology give it a try with an open mind. You’ll find it works.

More importantly, you’ll find it also makes your CIM experience if not a delight from start to finish, at least more enjoyable.

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