2017

Yearly Archives

  • Top 3 Bets for B2B Marketing in 2018

    As we approach year-end marketers are scrambling to get to the finish line to ensure they’ve achieved their objectives for this year. The most significant question in everyone’s mind is what they should do differently in 2018 to drive higher revenue for their business and to continue to justify the marketing spend for the following […]

  • e Learning – pitfalls and misconceptions!

      I’m often asked by delegates considering a distance learning course about the disadvantages. As I see it, there are not ‘disadvantages’ but ‘pitfalls’ or ‘misconceptions’. In my opinion, there are the five key pitfalls when studying a distance learning course…. Thinking it’s ‘the easy option’! Some believe that studying via distance eLearning is the […]

  • Survival of the fittest. How brands need and must evolve to remain future proofed.

    TMF Tutor, Charlotte Dennis writes…. When it comes to the survival of brands, in today’s modern world, I subscribe to the philosophical perspective of organisational ecology. Maybe a little highbrow, but in essence this is an organisational perspective adapted from Charles Darwin. The man who dedicated his career to understanding the origins of life and […]

  • The Marketing Conundrum: Communicating to Generation Z!

    Charlotte Dennis, TMF tutor writes….. I’ve been spending a bit of time with the youth of today, as of late (blimey I sound like my grandmother). I started asking them to share their opinions on brands. How brands are built, what qualities they look for in brands and why they purchase brands? It has become […]

  • Balancing your CIM Professional Qualifications with a busy life – 5 Top Tips

    CIM professional qualifications are tough! Most candidates must balance a full-time job, their social life as well as their studies. Unlike a university degree, CIM qualifications are primarily a test of your professionalism rather than your academic prowess. Here are 5 top tips to ensure you achieve a top grade and live a normal life. 1       […]

  • Marketing Training – an economic barometer?

    If you believe the figures, the UK economy is holding up remarkably well, despite concerns about Brexit and the Trump election. However, we suspect the figures are misleading. I hate to be a harbinger of doom and I genuinely hope I am wrong, but we have seen similar signs before and the omens are not […]

  • Tesco & Booker?

    Annie Dawson, TMF tutor writes…… Well it’s the biggest new story in Grocery at the moment- so I guess it’s worth a few words… Wholesale has suddenly got hot…Tesco wants a slice.. I understand that the Competition and Markets Authority are currently considering whether the proposed deal is worthy of an investigation. It’s a £3.9bn […]

  • Before you row harder, check you are rowing in the right direction

    Before you row harder, check you are rowing in the right direction Digital Marketing Strategy: An integrated approach to online marketing by Simon Kingsnorth Reviewed by Sarah Alder, Digital Marketing Consultant, uk.linkedin.com/in/sarahalder1/ Recommended read for marketers wanting to take their digital marketing practice to a more strategic level. If you are running your own business […]

  • Strategic Marketing – “The disruptors are eating your lunch”

    TMF Tutor, Annie Dawson writes…. Disruption/change/strategic drift – are affecting many industries right now…and “casual” dining seems to encapsulate this… The recent demise of Ed’s Easy Diner is a reminder that industries are not created equal. Some have inbuilt structural disadvantages that make them a more precarious vessel for investor capital. The casual-dining industry may have […]