Malcolm Johnston

Author Archives

  • Whither “Sales”

    The publication of the Chartered Institute of Marketing’s (CIM’s) “Marketing and sales fusion” paper (Thorp, 2012) may provide a catalyst for a sensible and strategic discussion of the role of “sales” within the UK business community and, in particular, the relationship of this key customer facing function with marketing. It certainly should do as it […]

  • IT “technogility”

    The Agile Organisation

    The external environment Research from Morgan Stanley suggests that this year sales of smartphones and tablet PCs will outstrip the combined sales of laptops and PCs. Around 650m handsets will be shipped globally in 2011- nearly one for every 10 people on the planet. This, combined with the phenomenal growth of social media (will Facebook […]