• Top 3 Bets for B2B Marketing in 2018

       move into 2018. TMF tutor, Payal Raina writes……. As we approach year-end marketers are scrambling to get to the finish line to ensure they’ve achieved their objectives for this year. The most significant question in everyone’s mind is what they should do differently in 2018 to drive higher revenue for their business and to […]

  • e Learning – pitfalls and misconceptions!

      I’m often asked by delegates considering a distance learning course about the disadvantages. As I see it, there are not ‘disadvantages’ but ‘pitfalls’ or ‘misconceptions’. In my opinion, there are the five key pitfalls when studying a distance learning course…. Thinking it’s ‘the easy option’! Some believe that studying via distance eLearning is the […]

  • Choosing your distance learning provider – 4 key questions to ask!

    Morag Foudy, Head of Courses, writes…… It fascinates me how candidates select a CIM Accredited Study Centre (ASC) when embarking on a distance learning course. There seems to be a common assumption that all study centres will provide the same type of experience when it comes to both materials and support. If you are considering […]

  • The Marketing Conundrum: Communicating to Generation Z!

    Charlotte Dennis, TMF tutor writes….. I’ve been spending a bit of time with the youth of today, as of late (blimey I sound like my grandmother). I started asking them to share their opinions on brands. How brands are built, what qualities they look for in brands and why they purchase brands? It has become […]

  • Balancing your CIM Professional Qualifications with a busy life – 5 Top Tips

    CIM professional qualifications are tough! Most candidates must balance a full-time job, their social life as well as their studies. Unlike a university degree, CIM qualifications are primarily a test of your professionalism rather than your academic prowess. Here are 5 top tips to ensure you achieve a top grade and live a normal life. 1       […]

  • Marketing Training – an economic barometer?

    If you believe the figures, the UK economy is holding up remarkably well, despite concerns about Brexit and the Trump election. However, we suspect the figures are misleading. I hate to be a harbinger of doom and I genuinely hope I am wrong, but we have seen similar signs before and the omens are not […]

  • Tesco & Booker?

    Annie Dawson, TMF tutor writes…… Well it’s the biggest new story in Grocery at the moment- so I guess it’s worth a few words… Wholesale has suddenly got hot…Tesco wants a slice.. I understand that the Competition and Markets Authority are currently considering whether the proposed deal is worthy of an investigation. It’s a £3.9bn […]

  • Before you row harder, check you are rowing in the right direction

    Before you row harder, check you are rowing in the right direction Digital Marketing Strategy: An integrated approach to online marketing by Simon Kingsnorth Reviewed by Sarah Alder, Digital Marketing Consultant, Recommended read for marketers wanting to take their digital marketing practice to a more strategic level. If you are running your own business […]

  • Strategic Marketing – “The disruptors are eating your lunch”

    TMF Tutor, Annie Dawson writes…. Disruption/change/strategic drift – are affecting many industries right now…and “casual” dining seems to encapsulate this… The recent demise of Ed’s Easy Diner is a reminder that industries are not created equal. Some have inbuilt structural disadvantages that make them a more precarious vessel for investor capital. The casual-dining industry may have […]

  • 7 reasons why CIM’s new Marketing Leadership Programme is a game changer

    Last week CIM launched the new Marketing Leadership Programme (MLP).  Having worked with CIM as a student, lecturer and accredited study centre owner, I believe this is one of the most significant developments in CIM’s recent history. Here’s why…. 1       Credibility CIM have reached out to industry to inform the content and structure of the […]

  • Choosing a CIM CAM Accredited Stude Centre ASC Marketing Course

    5 Common Mistakes to avoid when choosing your CIM Study Centre

    Quentin Crowe writes…… It amazes me how little research some candidates do when deciding upon which CIM Accredited Study Centre (ASCs) they choose.    All to often candidates embark on CIM qualifications without having thought carefully enough about the investment they are about to make.  Here are 5 common mistakes and some top tips to […]