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CIM Marketing Courses by Distance Learning

CIM Distance Learning courses at the Marketers Forum are both exclusive and flexible. The
CIM Certificate and CIM Diploma are delivered via state of the art technology combined with
strong tutor support. Whatever you learning style, the wide range of extensive study
materials will appeal to you! Your support tutor will encourage you on your programme,
ensuring that you keep on target and achieve your CIM qualification with confidence and

Top grades!

Our delegates regularly take first place globally for both Certificate and Diploma modules.
Our pass rates are excellent and we have received commendations for all our Certificate and Diploma modules.

Personal support

To give you the attention you require, we limit the number of places on all our DL
programmes. You will have access to a UK based, named dedicated support tutor to guide
you through the course and keep you on track!

Specialised e-learning technology

Whether you are someone who learns best by reading, listening or ‘having a go’, the
combination of our learning resources will appeal to you. Delivered using the latest
technology, your experience will be exciting, varied and easy to follow!


Face to face evening courses don’t suit everyone! For a variety of reasons, you may prefer to
study by distance learning.

But is a distance-learning programme suitable for you? Have a look below – decide for
yourself whether you are the type of candidate who would suit one of TMF’s distance learning

Are you:

  • A marketer with a varied work schedule (e.g. lots of overseas travel) making
    attending weekly evening workshops impractical?
  • A self-disciplined individual who likes to study at their own pace and is not easily
  • A person who likes to study alone and is not concerned about being part of a group?
  • A new parent wanting to study whilst on maternity/paternity leave?

If you can tick more than one of the above, then you would be a suitable TMF distance-
learning candidate. If, however, you prefer contact with tutors and other delegates, then our
blended learning course which is a mix of face-to- face delivery and e-learning materials might
be more appropriate for you.

As well as the above, you will need to check the entry requirements for the level you are
interested in. Click on the tabs above to check.

The CIM Certificate in Professional Marketing is designed to help you get the best results for your organisation by using the range of marketing, communications and digital tools more effectively.  It will also improve your career prospects by giving you the skills to apply for a more managerial role in marketing.

You will learn the core marketing skills to make you more employable and therefore accelerate your marketing career.

Is the CIM Certificate in Marketing suitable for me?

To study for this course you will need any relevant Level 3 qualification (CIM or other), A levels or a UK degree or an international equivalent.  You are likely to have been in a marketing role for up to three years, perhaps as a marketing assistant, co-ordinator, executive or similar.

What will I learn in the CIM Certificate in Marketing?

By the end of this course you should be able to manage the elements of the marketing mix to suit your different customer groups, to select the communications and digital tools to appeal to your different audiences and to make every step of your customers’ experience better!

CIM Certificate in Marketing Course Structure

To gain the qualification, you will need to study two mandatory modules (Marketing and Integrated Communication) and one elective module (Digital Marketing).

Modular Pathway: The Level 4 qualification is designed with flexibility with options to complete a whole qualification or simply an award. If you complete one module you can achieve an individual award. These certificates are awarded for a £25 fee to CIM.

Course Modules

To gain the qualification, you will need to study two mandatory modules (Marketing and Integrated Communication) and one elective module (Digital Marketing)

Marketing (Mandatory)

You will learn the core principles and roles of marketing and why marketing is so critical to the success of an organisation. You will learn about customer behaviour and effective targeting,the external environment and how it influences marketing planning and how to use the the marketing mix or 7Ps.

Integrated Communications (Mandatory)

Your second module covers the importance of effective internal and external communications and the basics of a marketing communication plan. You will also learn about brand management and the communications mix. This module is assessed via a work based assignment so you will learn how to use your new skills in the context of your chosen organisation.


Digital Marketing (Elective)

Digital marketing is a core skill for many organisations. This module helps you develop the core digital marketing skills to improve the digital marketing effectiveness of your organisation. You will learn about the challenges and opportunities within the digital environment. You will learn skills and tools required to support and enhance marketing activities as well as techniques to measure the effectiveness of digital marketing activity.

If your aim is to gain competitive advantage for your organisation by developing robust marketing plans, then the CIM Diploma in Professional Marketing is the course for you. It will also equip you with the confidence and skills required to move into a more senior management role.

Many of our CIM Diploma graduates have moved on to senior marketing roles. They have told us how the marketing skills they have learned during their studies with TMF have significantly helped accelerate their careers. notably how to use different marketing tools and models to create effective marketing plans. Perhaps more importantly, you will learn the language of marketing so you present your plans in a compelling way to senior managers.

TMF has achieved exceptional results over the years. In fact CIM have awarded TMF ‘Commendations’ for exceptional results on every course module we have delivered. To ensure you develop relevant practical skills from your CIM Diploma studies, all your TMF trainers are current leading marketing practitioners in their own right.

Is the CIM Diploma in Professional Marketing suitable for me?

Ideally you should have between 3 and 6 years professional marketing experience. You will be in a mid level marketing position for example a marketing manager, account manager, business development manager, brand manager or similar.

You may have a business or marketing related degree, or the CIM Level 4 Certificate in Professional Marketing.

What will I learn in the CIM Diploma in Professional Marketing?

By the end of the course you should be able to:

  • Write and defend a strategic marketing plan
  • Measure the effectiveness of your marketing plan and digital campaigns
  • Measure and improve your customers’ experiences exceptional through innovative techniques.

CIM Diploma in Professional Marketing Qualification Content and Course Delivery

TMF courses are all designed to fit in with the lives of professional marketers like you. We know how challenging it can be to combine studies with a busy work schedule. So we optimise the course structure to maximise your chances of success. In fact last year over 70% of all our candidates achieved merits or distinctions!

Typically candidates take one year to complete the programme. You will need to complete three course modules in total. You will study one module each term. Terms start in January, April and September, each lasting 12 weeks.

You will complete two mandatory modules and one electives. These are the summary details – for more detailed explanation of dates, times and costings please download a prospectus.

Course Modules

Strategic Marketing (Mandatory)

This is excellent start to the programme where you will learn how to create a strategic marketing plan. This involves developing a range of marketing audit skills, before developing relevant objectives, strategies, tactics and KPIs for your chosen organisation.

Marketing Metrics (Mandatory)

The second module addresses a major criticism of marketers – that we are no good with numbers! The new CIM Diploma syllabus addresses this criticism head on. You will learn a range of measurement and analytical techniques to achieve marketing insight.  You will also learn how to present data in a compelling way to demonstrate the numerical value of marketing activities to senior managers.

Digital Strategy (Elective)

With digital marketing so critical to the success of all organisations, this course will help you integrate digital marketing capabilities into your marketing planning.  You will learn about the impact of the disruptive digital landscape on your organisation and you can develop robust digital strategies.

Download your TMF CIM Distance Learning Course Prospectus

For more information about either the CIM distance learning Certificate or Diploma at The
Marketers’ Forum, download your FREE prospectus here.






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CIM Marketing Courses by Distance Learning Dates, Prices, Open Events and Booking

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