Marketing Courses

CIM4CE: Customer Experience

Course Code

CIM4CE

Summary

Marketers increasingly need to develop to develop a deeper knowledge of customers in different contexts. This module will enable you to understand and enhance the customer experience.

Topics

Customer Context
? Understand the range of different contexts across which marketers operate
? Understand the importance of customer expectations

Customer experience
? Understand the different dimensions of customer experience
? Deliver activities that enhance customer experience

Measuring and monitoring
? Know how to monitor and measure customer experience in context
? Use metrics to improve future customer experience

Duration (in days)

3