Marketing Courses

CIM4DM: Digital Marketing

Course Code



This module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance


The digital landscape
? Understand the opportunities and challenges presented through the disruptive digital environment
? Assess the impact and influence of the dynamic digital environment

Digital toolkit
? Know how key digital tools can support and enhance marketing
? Understand the relevance of digital platforms and channels in context

Digital in action
? Develop digital activities to support and enhance multichannel marketing
? Apply the key principles involved in monitoring and measuring digital marketing effectiveness


Integration of off and online marketing
The digital customer
The digital communications mix
Enhancing the customer experience using digital

Duration (in days)