Marketing Courses

CIM4IC: Integrated Communications

Course Code



Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships


Internal marketing
? Know how to build cross-functional relationships
? Understand how to harness resources to deliver effective marketing solutions

Value proposition
? Create effective communications to deliver value to customers
? Understand product and brand management

Marketing communications
? Understand the components of the marketing communications mix
? Develop integrated marketing communications


Stakeholder Analysis
Internal Communications
Communication Budgets
Customer Value Propositions
Campaign Planning
Media Planning
Product management
Branding and Brand Equity
Marcomms Tools
IMC Plans

Duration (in days)