Tag Archives: marketing

  • Whither “Sales”

    The publication of the Chartered Institute of Marketing’s (CIM’s) “Marketing and sales fusion” paper (Thorp, 2012) may provide a catalyst for a sensible and strategic discussion of the role of “sales” within the UK business community and, in particular, the relationship of this key customer facing function with marketing. It certainly should do as it […]

  • IT “technogility”

    The Agile Organisation

    The external environment Research from Morgan Stanley suggests that this year sales of smartphones and tablet PCs will outstrip the combined sales of laptops and PCs. Around 650m handsets will be shipped globally in 2011- nearly one for every 10 people on the planet. This, combined with the phenomenal growth of social media (will Facebook […]

  • CIM Debate – The Future Of Creatives!

    Last week I was offered the opportunity to attend a House of Common’s Debating Group session on the future of marketing. The motion for the debate was – marketing functions will become dominated by data scientists with creatives in the minority. Going into the debate my initial views were that I would vote against this […]