Alison Blake is the founding director of the Add Agency offering the planning, design and implementation of specialist B2B marketing communications.
Alison’s skills lie in strategic planning and project management. She quickly understands the dynamics of each market to develop effective campaigns delivered on time and on budget. Her objective is to bring the knowledge acquired working on major advertising, design and direct marketing campaigns to the benefit of businesses based across London, Surrey and Middlesex.
Her experience covers both B2C and B2B accounts, working in top London advertising, design and direct marketing agencies Leo Burnett, BMP and Grey (now Joshua), for clients Royal Mail, Orange, Cigna Insurance, Commercial Union and Pedigree Petfoods.
Alison is a Fellow of both the Institute of Direct & Digital Marketing (IDM) and the Institute of Sales & Marketing Management (ISMM). She has worked client side as European Marketing Manager for Philips Media and as Marketing Manager at HarperCollins publishers. She has provided in-house training for the IDM and Lorien, for clients Royal Bank of Scotland, Royal Mail and Ford.