Malcolm Johnston

  • Malcolm Johnston

  • Tutor


    Malcolm is an experienced and dynamic interim director and consultant with over 30 years B2B line management experience working with businesses operating in both the UK and internationally.  He is a leader in strategic marketing and customer management change programmes that deliver sustained improvements in revenue, brand value, customer satisfaction and employee engagement.

    In the last 16 years, Malcolm has been asked to help a wide range of businesses with the resolution of strategic challenges and his engagements have covered diverse sectors including; IT, pharmaceuticals, defence electronics, wind energy, agri-business, telecommunications, industrial cleaning, bio-technology and private banking.

    His international business experience was primarily gained during 17 years with BT, Cable & Wireless, T-Mobile and Telstra during which time he undertook many roles in sales, marketing and strategy from Product Manager to Sales & Marketing Director. He has lived and worked in Germany (3 years) and the USA (2½ years) – where he created and led the C&W international sales organisation and major bids team. Prior to his commercial career, Malcolm served for 5 years in The Royal Regiment of Fusiliers, completing his Short Service Commission as a Captain in 1983.

    He holds a Bachelor’s degree in Accountancy & Business Law (Stirling University) a Diploma in Global Business Leadership (Georgetown University, Washington D.C.) and an MSc in Strategic Marketing Management (Anglia Ruskin University). In addition to running his consultancy he also lectures on Masters programmes at a number of Universities including Essex, Hertfordshire and Queen Mary College, London. He is a Chartered Marketer, Chartered Manager and a Fellow of both the Chartered Institute of Marketing and the Chartered Management Institute. He sits on the Advisory Board of ETK Group and is a NED for Swiftclean Building Services. He has also been a District Councillor and served for two years on the East of England Industrial Development Board.