Ritika Bhardwaj teaches the Marketing module on the CIM Level 4 Certificate in Professional Marketing.
She has several years of industry experience in Marketing across B2B and B2C sectors. She is a CIM Level 7 qualified professional and holds an MBA degree.
Passionate about brands, she specialises in developing positioning statements, brand architectures and propositions based on customer insights; creates audience specific messages and go-to-market strategies.
She has worked with various organisations in advertising, digital and media roles and has handled marketing for global businesses across industries including technology, electronics, consumer goods, aerospace, defence, insurance to name a few.
In her day job, as a Group Head, she leads key accounts and consults brands in devising comprehensive demand generation strategies via content and thought leadership using marketing automation and brand sentiment tracking; she leads stakeholder workshops and trains professionals on marketing programmes.
Ritika is a marketing professional, tutor, mother, an avid photographer and loves to read political fiction!