Simi began her career in PR in 1991 in the UK, and since then has launched, promoted, and established many different products and services for market leading companies including video games giant Electronic Arts; and has also lived and worked in the US and Nigeria. In March 2004, she invented, patented and launched her SimiWeave™ line of hair pieces, creating a new global genre of hair extensions (the ‘U part wig’) in the process. It was an instant success amongst customers, hair and beauty experts, the media, celebrities and retailers alike and Simi, her business and patented SimiWeave™ design have won seven major awards and were finalists for six more. With exclusive partners handling the SimiWeave™ business and availability across the world, since January 2007 Simi has been providing SME clients with expert PR, Marketing and Business Development consultancy. She is a graduate from King’s College, University of London, and also holds a Post-graduate Diploma in International Public Relations and a Chartered Institute of Marketing Post-Graduate Diploma in Marketing.